Northwest Manufacturing

Project Objective

To create a new brand identity from scratch for NRWIB’s two new RSPs, including name, logo design, color theme, typography, brand voice, and more, along with bespoke websites complete with numerous engaging features such as a robust Member portal and networking forum, multimedia success stories, events and webinars, news, resources, and so much more, to support the RSPs as they grows.

3Lane Approach

To create a brand-new organizational entity and digital product required a deep dive in Discovery to understand the organization’s key objectives, audience types, personality, functional requirements, and industry ecosystem. 3Lane forged a strong leadership position with the RSP’s diverse Website Committee to create organizational names and brand identities that resonated with the large group of stakeholders, and thoughtfully crafted fresh, modern, and engaging websites that would truly meet the goals of NRWIB in the long-term for both RSPs.