FP2030

Human and Reproductive Rights, Non-Profit, Social Change

Content Development, Web Design & Development

Project Objective

To fully reimagine FP2030’s sitemap, content, and visual design to more effectively celebrate FP2030’s continued expansion as a global leader in the space of reproductive choice. FP2030 is the only global partnership focused on family planning. This singular focus unites them with a wide variety of partners internally across disciplines and sectors. FP2030 places family planning at the center of global health, development, and gender equality and 3Lane was selected as their partner to create a visually stunning, well-crafted site to that showcases FP2030’s large library of content and celebrates their high-profile network of partnerships and initiatives as they move into their next strategic chapter.

3Lane Approach

3Lane dove deep into all matters FP2030 to effectively craft a website design that would support the organization as it continues to grow in scope and impact nationwide. Deliverables included a completely new site architecture, intensive content optimization and organization to accommodate FP2030’s expansive library of resources and posts, the completely original design and development of a bespoke, fresh website, a full migration from Drupal to WordPress, custom translation features (auto and manual), the comprehensive integration of two separate microsites, and branded data visualization tools. 3Lane and FP2030 continue to enjoy an active partnership and are excited to accomplish new goals together in 2024.

We really appreciate how responsive the 3Lane team has been throughout the website redesign process. They took the time to understand our organization and our audiences, as well as doing an analysis of the content that had accumulated on our website over its 10 years of existence. Their recommendations helped us to streamline and reorganize for an improved user experience.

3Lane brought a new energy to our brand and did a great job of communicating the “why” behind design decisions, which was very helpful for getting all our stakeholders on board with the new website.

Andrea Goetschius

Senior Communications Manager | FP2030 | United Nations Foundation