Michigan Learning Channel

Education, Non-Profit

Web Design & Development

Project Objective

The objective of the Michigan Learning Channel website redesign was to create a dynamic, accessible, and future-ready digital platform that expands equitable access to educational resources across Michigan. The new site needed to better serve educators, students, families, and partners by improving content organization, simplifying navigation, strengthening brand alignment, and supporting multimedia learning tools. Ultimately, the goal was to transform MichiganLearning.org into a statewide destination that reflects MLC’s mission, amplifies its impact, and makes it easier for every audience to find, engage with, and benefit from its programming.

3Lane Approach

3Lane led the project through a collaborative, mission-focused process that began with deep discovery and stakeholder engagement to ensure the new site reflected MLC’s values and long-term goals. We restructured the site experience around the needs of educators, students, and families, simplifying how content is found and creating clear pathways for engagement. Throughout development, we focused on accessibility, performance, and sustainability, ensuring the platform would be easy for the MLC team to manage and grow over time. We concluded the project with structured training and ongoing support so the organization could confidently evolve the site as its impact continues to expand across the state.

michiganlearning.org

The scope of this project was comprehensive and ambitious. It required a full redesign and redevelopment of our site to ensure it was visually captivating, user-friendly, accessible, and built to serve multiple audiences across the state. Thanks to 3Lane’s expertise and Kate’s leadership, our website is transforming into a statewide destination that reflects our values, tells our story, and provides meaningful tools to communities across Michigan. We could not recommend 3Lane Marketing more highly. Their combination of design excellence, technical skill, and thoughtful partnership made them the perfect collaborator for this critical project.

Omar Hakim, Ed.D.

Vice President of Education | Detroit PBS