Center for Planning Excellence

Community Development, Non-Profit

Web Design & Development

Project Objective

The objective of the CPEX website redesign was to reimagine the organization’s digital presence to better reflect its leadership in planning, policy, and community resilience across Louisiana. As the state’s only nonprofit planning organization, CPEX needed a platform that clearly communicates its mission, programs, advocacy work, and five-year strategic vision while driving measurable engagement across diverse audiences—including government entities, partners, donors, advocates, and communities. The goal was to create a compelling, action-oriented website that strengthens partnerships, increases fundraising and event participation, elevates thought leadership, and positions CPEX as a trusted voice in building livable, equitable, and resilient communities.

3Lane Approach

3Lane led a comprehensive and collaborative process to reposition CPEX’s website as a strategic growth tool rather than simply an informational platform. We began by aligning the site structure and messaging with CPEX’s mission, core values, and strategic priorities, ensuring that every page clearly reinforced its leadership in planning and advocacy. The new experience was designed to guide each audience—donors, policymakers, partners, and community members—toward clear next steps, whether that meant supporting fundraising efforts, joining advocacy initiatives, attending events, or accessing resources. We elevated storytelling, showcased impact, integrated program microsites into a cohesive framework, and introduced a members-only experience to deepen engagement. The result was a modern, scalable platform built to expand CPEX’s reach, strengthen relationships, and support long-term organizational growth.

cpex.org

We appreciate how 3Lane guided our decision making with industry best practices and worked with us to tailor the site to our specific needs. The process of developing the website with 3Lane ended up helping us define our strategy for how we present ourselves to a broad audience.

Jessica McKelvie Kemp, PhD

Vice President | Center for Planning Excellence