New Jersey Future

Non-Profit, Social Change

Web Design & Development

Project Objective

To redesign and develop a new website for New Jersey Future (NJF) that effectively reflects its mission, values, and objectives while enhancing user engagement, accessibility, and functionality. The new website will serve as a central platform for NJF’s target audiences—including residents, urban planners, government officials, environmental advocates, and community leaders—by providing easy access to resources, news, and opportunities while supporting NJF’s advocacy for smart growth, environmental sustainability, and equitable communities.

3Lane Approach

3Lane’s process began with an in-depth Discovery and Audit phase, ensuring alignment with NJF’s mission, values, and audience needs. We emphasized content optimization, storytelling, and accessibility while integrating modern technologies like WordPress and Typesense for an efficient, high-performing platform. Using a method that is highly collaborative, and which combines expert project management, innovative design, and technical excellence, we were able to deliver a visually engaging, intuitive, and scalable website that enhances NJF’s impact and outreach.