Family Child Care

Non-Profit, Service

Brand Design, Mobile App Development, Web Design & Development

Project Objective

To develop a new brand identity from the ground up for the NC CCR&R Statewide Family Child Care Project. This included designing a logo, establishing a color palette, selecting typography, and defining the brand voice. 3Lane also created a custom website and mobile app that featuring interactive map searches, online directories, a media hub, news updates, resources, and more, all aimed at supporting the initiative’s growth.

3Lane Approach

Establishing a new organizational entity and digital product necessitated an extensive Discovery phase to grasp the organization’s core objectives, audience demographics, personality, functional needs, and industry landscape. 3Lane collaborated closely with the Family Child Care Website Committee to develop a brand identity that connected with stakeholders while designing a contemporary, engaging website and mobile app aimed at fulfilling the long-term goals of the FCC.

ncfamilychildcare.org

We were impressed with 3Lane’s work having already worked with them on another project, so we reached out to them when we needed to build a website and create branding for our new statewide Family Child Care project. At every turn, the 3Lane team was working to engage us in conversation to understand the project and translate that into a website designed to engage multiple stakeholders. They continually worked through our thought process around branding and created an incredible branding concept that we feel has positioned us expertly. We now have a state-of-the-art website that will carry us forward as the program grows.

Lori Jones

Regional Program Manager | Southwestern Child Development Commission