Generation Citizen

Non-Profit, Social Change

Brand Development, Web Design & Development

Project Objective

To fully reimagine Generation Citizen’s sitemap, content, and visual design, while creatively implementing a “brand tune-up” that would more effectively communicate GC’s personality as an organization and leader in the space of civic activism, justice, inclusivity and social change.

3Lane Approach

3Lane worked closely with Generation Citizen during the period of their strategic realignment to effectively define brand components and implement a website design that would support the organization as it continues to grow in scope and impact nationwide. Deliverables included brand strategy, brand components, content optimization, the design and development of a bespoke, fresh website, social media graphics, and ongoing SEO, consultation and support. 3Lane and Generation Citizen continue to enjoy an active partnership as we discuss and plan long-term goals and supporting outreach strategies across diverse marketing streams.

generationcitizen.org

The 3Lane team has been a strong partner to Generation Citizen across our full website redesign project. This included generating needs and ideas in the initial stages of the project, to providing consistent and reliable website maintenance once we launched.

3Lane has consistently prioritized understanding and adapting to our organization’s needs, while also supporting us in understanding website best practices and pushing us to adapt our thinking to best support those practices. This balanced approach supported a very strong outcome and website we’re all very proud of.

We look forward to working with 3Lane for a long time!

Dana Inez

Operations Director | Generation Citizen