Northwest HealthConnect
Non-Profit, Workforce Development
Project Objective
Develop a custom brand identity for NRWIB’s new Regional Sector Partnership (RSP), including name, logo, color scheme, typography, and brand voice. Create original website with engaging features like a member portal, networking forum, multimedia success stories, events, webinars, news, and resources to support RSP growth.
3Lane Approach
To create a brand-new organizational entity and digital product required a deep dive in Discovery to understand the organization’s key objectives, audience types, personality, functional requirements, and industry ecosystem. 3Lane forged a strong leadership position with the RSP’s diverse Website Committee to create an organizational name and brand identity that resonated with the large group of stakeholders, and thoughtfully crafted a fresh, modern, and engaging website that would truly meet the goals of NRWIB and Northwest HealthConnect in the long-term.
Working with 3Lane Marketing has been a great experience, and we are particularly grateful for 3Lane's willingness to support and engage with non-profits. 3Lane's professionalism and organized approach to project management gave us confidence that the project would be completed to a high standard.
The team's attention to detail and ability to adapt to our evolving needs has been crucial throughout the lifespan of our project. We are very satisfied with 3Lane's performance and would recommend their services to anyone.
The team's attention to detail and ability to adapt to our evolving needs has been crucial throughout the lifespan of our project. We are very satisfied with 3Lane's performance and would recommend their services to anyone.
Related Work
Our Services
Brand Strategy & Design
Print Design
Research Analytics & Insights
SEO & Digital Advertising
Concept Development
Event & Trade Promotion
Web Design & Mobile Apps
Native, Influencer & Social Strategy
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