World Resources Institute: Circular Food Systems for Rwanda

Environmental, Non-Profit

Content Development, Web Design & Development

Project Objective

To create a brand-new website showcasing the World Resources Institute: Circular Food Systems for Rwanda initiative, a three-year program (2021-2024) that aims to transform Rwanda’s food system to make it more circular and sustainable. Through the program, a development fund provides technical assistance to enable SMEs to adopt or scale-up circular business model while supplementary efforts support an enabling policy environment to drive the transition. The freshly crafted website serves as a source of information about the fund, facilitates applications for the fund, and provides a platform for sharing updates, success stories, events, learnings and more from the project in the form of case studies and downloadable resources.

3Lane Approach

Due to the newness and evolving nature of the Circular Food Systems for Rwanda initiative, which is composed of team members from around the world, 3Lane played an active consultant role to guide and shape the project from perspectives of visual design, technology, and strategies for future phases as the platform grows. The project has already conducted two phases of roll-out as of spring 2023, with additional phases planned. The site is built on a Drupal 9 CMS and integrates with Pardot and Salesforce CRM. This project utilizes manual translations to ensure maximum user engagement from Rwanda in Kinyarwanda, and a multi-step, media-rich application form integrated with custom download features and alerts.

Technical accessibility and performance was a key project priority, due to the location of key audience segments in Rwanda.

oceanpanel.org

3Lane was an absolute joy to work with! They were engaged and responsive every step of the way providing expert support in reorganizing content from the previous site and creating a new experience for our users to better access and understand our information even on an expedited timeline. They took the time to truly understand our needs and delivered without a doubt a high-quality product that will last us a very long time. I would recommend them to anyone looking develop a new digital product.

Katie Wood

Communications Officer | Ocean Programme, WRI